In this report I am going to be giving multiple examples of how the market trends are changing in the interactive industry and how they were like in the past. To show how trends are changing I will be using multiple examples gained from research over the internet. I will be discussing topics sich as augmented reality apps, html 5, and other factors that ae changing trends.
What are the strongest emerging markets for interactive technology?
Throughout the past year and the following year still yet to come, there have been countless emerging markets in the interactive industries for phones, mobile applications videogames, websites and general technology alike.
Augmented reality
Augmented reality has seen a huge surge in popularity over the past few years and is used on countless, usually mobile devices in the form if applications. Devises include apps for iPhone, android, blackberry etc., and even non-gaming devices such asthe Nintendo 3ds, the user gets free app that you get with the console which uses augmented reality.
IPhone apps that currently use augmented reality:
· Golf range finder
· Gps compass apps for hiking
· Sightseeing and travel guide apps
How is interactivity changing the way producers and consumers relate to each other?
Interactivity is still changing the way that producers and consumers relate to each other. Technology over the years has involved to the point where it has become incredibly easy for producers to market specific range of items to their consumers. For example, if your were to search for say “IPod touch” then a tracking cookie will be downloaded to your computer and then sent back to the producer. The information gained from the tracking cookie helps producer’s market items to one specific person
How are mobile technologies changing the face of the market?
Mobile technologies are changing the face of the market. For example more and more mobile devices are gaining more advances abilities over their predecessors. Thanks to more open source phone operating systems, it has become easier and easier to create applications or apps that will work on all ‘smart phones’. This changes the face of the market because more and more freelance or small time app and game developers can get their creations onto those systems, which then broadens their market base loads. Say for example angry birds, a puzzle video game developed for the Ios in 2009, would not have been able to take off and be as big of a hit as it is now without the presence a multitude of aps that were only recently starting to rise to popularity.
How are mobile os platforms expected to change.
Mobile os’s are expected to change over the next year as android blackberry ios and windows are now beginning to dominate mobile phone sales as smart phones are getting more and more popular. Symbian phones which were popular for a very long time are no longer being advertised as it is now much more worth it to get a smart phone as they are capable of doing a lot more than they are. Apps, phone applications that range from games to gps devices, are among the most popular of the features used on smart phones and have even made an entire new market from them as early as 2009 when the first apps started to appear. In 2011 there was easily over a million apps including games and such and over 2012 we can expect loads more to come. Apps have also made it easier for standalone or small-time developers to make apps and get a business up and running, which adds to the already huge collection of apps that are available on the multitude if phone networks and Smartphone brands
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