Marketing trends part 2

Marketing trends for social media 2012

Lots and lots of companies use social networking websites such as Facebook to advertise their products to their target consumers. Advertising, on one of the most used website next to Google and YouTube, is the best way anyone can go about advertising their products.  As advertising on Facebook goes, it is so popular it even has its own advertising platform that allows companies to reach their target audience/consumer. Facebook’s advertising platform allows you to place small display type advertisements within the right-hand sidebar of Facebook pages and profiles.

Advertising on Facebook 2011

One example of how the Facebook advertising platform is used is whenFacebook users see a like page for dr pepper will see a link to the page. If they are interested they will click on the link and go to the dr pepper Facebook page. From here they can now click the ‘like button. From here , other users who search ‘soft  drinks’ using the search bar, dr pepper will be within the top 5 searches. Using the Facebook advertisement platform method gives company’s a precise insight on what a particular person is into and then advertisesappropriately.

Advertising on Facebook in 2012

Advertising on Facebook is not as simple as it was back in 2011 although it is still just as effective. Now when a Facebook user likes something, For example elder scrolls skyrim, Facebook will then advertise these friends of the person who liked it in their newsfeed. This type of advertising is known as word to mouth advertising. Word to mouth advertising is seen as possibly one of the best ways to advertise as someone is much more likely to buy a product if it is recommended to them by their friends first rather than advertisers liking it themselves.

The current marketing tren now is that companies don’t want you to just click the like button anymore. Now advertisers want you to leave feedback on their products or leave questions about it for other people to answer them leaving them with recommendations and experience.  Doing this then allows for customers to sort out other customers problems for them, thus saving them money.

For example on the dr pepper Facebook page, customers can write on the wall of it leaving questions about the product, pieces. When they do this other customers can then like or comment on the post answering their initial questions .this is a helpful way of answering questions for the company for them and can recommend solutions for problems.